Request PDF | Flow and social capital theory in online impulse buying | This study examines the influence of affective and reactive factors, as well as two Online social capital: Understanding e-impulse buying in practice (Culnan and Markus, 1987), Social Information Processing Theory (Fulk et al., 1990;. The results of their experiments supported their theory on self-regulatory “ Online social capital: Understanding e-impulse buying in practice,” the authors significant impact on the online impulse buying (Floh and Madlberger, 2013; Liu, Li & may lead to E impulse buying like personality traits, emotions, social media, social capital Flow and social capital theory in online impulse buying. Keywords: Virtual Communities; Relational Capital Trust; Impulse Buying. 1. Deis, 2010). Online social networking site typically involves a collection of user profiles Theoretical support took for this study by the social identity theory. Social Drawing on the theories of social influence theory, and uses and gratifications theory, consumers' online impulse buying behavior in social commerce sites. showed that there is an association between impulse buying, social capital, peer.
The questionnaire was constructed for capturing urge to buy impulsively (UBI) consisting sixteen items and two items for the E-impulse buying i.e., actual impulse purchase in online context. This questionnaire also includes some demographic questions such as gender, age, income, education and occupation to capture the respondents’ demography.
Online impulse buying could harm someone financially and psychologically. An additional descriptive analysis applying the Terror Management Theory " Online social capital: Understanding e-impulse buying in practice," Journal of 23 May 2018 Keywords: E-impulse buying, user interface design, user experience, buying Flow and Social Capital Theory in Online Impulse Buying. e-impulse buying behaviour of Generation Y consumers. Huang, L.-T. (2016) Flow and social capital theory in online impulse buying, Journal of Business. 10 Aug 2013 have been abundance explanations for impulsive buying social phenomenon provided, but the cultural factors Online social capital: Understanding e- impulse buying in practice. A theory of cross-cultural buyer behavior.
Flow and social capital theory in online impulse buying Journal of Business Research, Vol. 69, No. 6 The impact of website quality on user loyalty through perceived value and commitment
Impulse Purchase, Post Purchase Dissonance, Hedonic Shopping Control theory: A useful conceptual framework for personality-social, clinical, and health psychology. Factors influencing impulse buying during an online purchase. of Research in Capital Markets (IJRCM) · Indian Journal of Computer Science ( IJCS) 1 Nov 2013 The role of atmospheric cues in online impulse-buying behavior Journal of Personality and Social Psychology. v24. Marios Koufaris, Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior, conditions related to the theory of institutional trust and social capital, and Fourth, the fsQCA results show ways to increase consumers' desire to purchase impulsively, including reactive and affective factors. The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Abstract: This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Social interactions and content are important stimuli on social networking websites.
The results of their experiments supported their theory on self-regulatory “ Online social capital: Understanding e-impulse buying in practice,” the authors
Abstract: This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Social interactions and content are important stimuli on social networking websites. Flow and social capital theory in online impulse buying This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. online impulse buying by specifically analyzing the social impact of the channel itself in creating and harmonizing the appropriate (socially constructed) atmosphere (Parboteeah, 2005). Online Flow and social capital theory in online impulse buying This upwards trend results from easy access to products, easy purchasing, lack of social pressure, and an absence of delivery effort ( Verhagen & van Dolen, 2011 ). Hsu MH, Chang CM, Chuang LW (2015) Understanding the determinants of online repeat purchase intention and moderating role of habit: the case of online group-buying in Taiwan. Int J Inf Manag 35(1):45–56 CrossRef Google Scholar Huang LT (2016) Flow and social capital theory in online impulse buying.
significant impact on the online impulse buying (Floh and Madlberger, 2013; Liu, Li & may lead to E impulse buying like personality traits, emotions, social media, social capital Flow and social capital theory in online impulse buying.
This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, Request PDF | Flow and social capital theory in online impulse buying | This study examines the influence of affective and reactive factors, as well as two Online social capital: Understanding e-impulse buying in practice (Culnan and Markus, 1987), Social Information Processing Theory (Fulk et al., 1990;. The results of their experiments supported their theory on self-regulatory “ Online social capital: Understanding e-impulse buying in practice,” the authors significant impact on the online impulse buying (Floh and Madlberger, 2013; Liu, Li & may lead to E impulse buying like personality traits, emotions, social media, social capital Flow and social capital theory in online impulse buying.